Supplier Spotlight: Italiana Vera

At Salvo 1968, we work with suppliers who understand what chefs and operators need: consistency, margin, speed, and no compromise on quality. That’s why we’re shining the spotlight on Italiana Vera - a producer that delivers real performance where it counts: in the pan, on the pass, and on the plate.

Founded by Diana Attianese in the heart of Italy’s tomato-growing region, Italiana Vera focuses on tomatoes processed within hours of harvest, packed with care, and available in formats that help busy kitchens do more with less. 

These products aren’t about nostalgia or marketing gloss, they’re about saving prep time, increasing yield, reducing waste, and giving customers great flavour they’ll notice.

• 100% Italian tomatoes, selected for structure, colour and flavour
  
  

• Formats that reduce prep and portion errors
  
  

• PDO San Marzano options available for pizza professionals
  
  

• Shelf-stable, consistent and kitchen-friendly
  
  

• No fuss - open, portion, serve, repeat

These are trade-grade tomatoes designed to perform under pressure - consistent, practical, and built for fast-paced kitchens.

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These vibrant yellow cherry tomatoes are hand-cut, lightly blanched, and packed in their own juice. The format is clean and ready to use, ideal where colour contrast or a sweeter profile is needed.

• Pack size: 6 × 1kg
  
  

• Easy fillet format = no chopping
  
  

• Adds standout colour without added labour
  
  

Great for white pizzas, gourmet toppings, or sauces with visual impact

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The benchmark for pizza tomatoes. These San Marzano tomatoes are PDO-certified and selected for their thick flesh and low water content. Fewer seeds, less prep, and excellent hold on dough during baking.

• Pack size: 6 × 2.5kg
  
  

• Rich texture for consistent sauce-making
  
  

• Recognised by chefs for pizza and slow-cooked sauces
  
  

• Works well with minimal seasoning - let the tomato do the job

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Semi-dried cherry tomatoes that deliver a deep, natural sweetness and firm bite. No oil, no marinade, just flexible, flavour-rich tomatoes with long shelf life.

• Pack size: 6 × 520g
  
  

• Great for antipasti, salad toppers, flatbreads
  
  

• Portion-controlled format for consistent use
  
  

• No refrigeration needed pre-opening

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Smooth, ready-to-use passata made from sun-ripened tomatoes. Clean pour, no skins or seeds, and a balanced flavour profile. Available in large bottles or smaller ‘beer’ bottles for portion control.

• 12 × 680g glass or 12 × 330g
  
  

• Versatile for sauces, soups, and bases
  
  

• Saves time - no need to blend or strain
  
  

• Great shelf presence for open kitchen or deli service

Kitchen teams need to move fast, minimise waste, and deliver consistent results, whether it’s service one or service 50. Italiana Vera’s products don’t get in the way. They offer:

• Consistent product structure - no mushy breakdown or inconsistency
  
  

• Labour savings - pre-prepped and ready to use straight from the tin or jar
  
  

• Cost efficiency - long shelf life, minimal trimming, and smart portion sizes
  
  

• Genuine sourcing - every tomato comes from Italian growers, with full traceability

Contact your Salvo brand ambassador to explore how Italiana Vera could improve your operation’s margin and speed.