When Salvo1968 first opened in 1968, pizza was exclusively sold in traditional Italian trattoria restaurants and pizza ingredients didn’t represent a huge proportion of what they sold. Most of the pizzas were Romana style with a limited selection of toppings. As pizza ingredients evolved in Italy, they started to bring them over to the UK. They were in fact the first in the UK to import pizza flour and Fior di Latte mozzarella. From day one their mission was to import the best quality Italian ingredients to the UK. For nearly sixty years they have done so and been highly commended for innovation and digital developments along the way.

The biggest change to UK pizzerias in recent years has been the shift to non-Italian owners. According to Mintel the ‘vast majority’ of pizzerias are now owned by non -Italians, with independent chains such as Fatto a Mano and Pizza Pilgrims owned by British entrepreneurs and many more owned by Eastern Europeans and Asian chefs. All of them founded their empires inspired by their love of Italian pizza and have gone on to innovate and grow. Salvo 1968 helps them explore different dough-making techniques and they confidently serve a multitude of pizza styles from Neapolitan to New York, Romana to Detroit.

As the market has evolved, they’ve recognised the need to share their decades of pizza knowledge with the newcomers. They established their pizza van school to share their resident pizzaiolos’ techniques for making perfect dough with as many chefs as possible around the UK. Customers can book this directly here. They show them how to get the most out Salvo1968’s top selling pizza flours from Dallagiovanna and Molino Casillo. They also give them tips on creating the ideal dough and achieving the required outcome on baking. It’s been a huge success.

The change in demographic of Salvo1968’s customers and their commitment to being the leading online supplier of pizza essentials, coupled with an increasing industry awareness around more digestible options and making pizza healthier have led to an explosion in innovation where ingredients are concerned. They’ve added halal toppings, and a Made in the UK category as well as a variety of vegan and gluten free options including frozen and ambient menu solutions.

Salvo1968 delivers throughout the UK on a day one for day two basis with an order cut off of 6pm and their sales ambassadors and friendly customer service team are always available on their recently launched WhatsApp channel, phone and email. In December they’re launching online chat agents and additional knowledge-based pop ups on their website to give you more information as you shop.

For more information on Salvo1968’s pizza school click here.

Or to sign up to an immediate account click here.

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